How to Connect Your Salla Store to WhatsApp: Order Notifications and Abandoned Carts, Step by Step
Connect your Salla store to WhatsApp 3 ways: Salla apps, webhooks, or Make and Zapier. Event table, ready templates and common mistakes to avoid.
You can connect Salla to WhatsApp in one of three ways: an app from the Salla App Store, webhooks that send store events (new order, status change, abandoned cart) to a WhatsApp Business API platform, or a no-code tool like Make or Zapier. Then you map each event to a Meta-approved template and test it before going live.
01What can you automate from Salla to WhatsApp?
Almost everything that happens in your store can become a timely WhatsApp message. Salla sends "events" when an order is created, its status changes, it ships, a cart is abandoned or a review comes in, and each event maps to a message template.
| Salla event | WhatsApp message | Template category | Timing |
|---|---|---|---|
| New order (Order Created) | Order confirmation with number and amount | Utility | Immediately |
| Order status update | Paid / being prepared | Utility | On change |
| Shipment created (Shipment Created) | Tracking number and carrier | Utility | Immediately |
| Abandoned cart (Abandoned Cart) | Reminder of the products with a checkout link | Marketing | After 1 to 3 hours |
| Order completed | Review request or short survey | Utility | 2 to 3 days after delivery |
| Cash on delivery order | Order confirmation before shipping | Utility | Immediately |
Event names follow the list of supported events in the Salla developer documentation, September 2026.
02What are the ways to connect Salla to WhatsApp?
| Method | Best for | Advantages | Watch out for |
|---|---|---|---|
| An app from the Salla App Store | Small stores that want ready-made notifications | One-click install and preset templates | Does it use the official WhatsApp Business API? Do the conversations reach your team? |
| Webhooks to a WhatsApp Business API platform | Active stores that want full control | Instant, and you choose the events yourself | Needs light technical setup or a developer |
| Make, Zapier or n8n | Anyone who wants a no-code connection | Flexible scenarios and conditions | The tool's subscription cost and number of operations |
Salla has an official app on Make with triggers such as watching orders, abandoned carts and reviews, and an app on Zapier with "New Order" and "Order Updated". In n8n you can receive the webhook directly with a Webhook node, and there is a community connector for Salla.
Ask the Modeer 360 team about a direct Salla integration and the best way to receive your store events in the inbox before you subscribe to a middleware tool.
Source: the Salla app pages on Make and Zapier, September 2026.
03How do you set up the integration step by step?
- Activate the official WhatsApp Business API: a dedicated store number linked to a verified Meta Business account.
- Open webhooks in Salla: in the dashboard, look for the option to send notifications to other services via webhooks in the store settings, or use the Salla Partners portal if you are building an app.
- Choose the events: start with just three (new order, status update, abandoned cart), then expand.
- Add the receiving URL: the link your WhatsApp platform, Make or n8n gives you.
- Map the variables: customer name, order number, amount and tracking link from the event data to [Name] and [Order number] in the template.
- Get templates approved: submit each template to Meta under the right category and wait for approval.
- Test with a real order: order from your store with your own number and confirm each message arrives once, with the right data.
Salla may store mobile numbers in different formats (05, 9665 or +966). Normalize them to international format before sending, or many messages will fail silently.
04Ready-made templates for Salla notifications
05Common mistakes when connecting Salla to WhatsApp
- Wrong template category: an abandoned cart message is marketing, not utility. Submit it as utility and Meta may recategorize or reject it.
- No consent: add a WhatsApp opt-in checkbox on the checkout page, especially for marketing messages.
- Duplicate messages: the "Order Updated" event fires on every small edit. Send only when the status actually changes.
- Cash on delivery without confirmation: send a confirmation before shipping to reduce refused deliveries.
06What happens after the notification?
The notification is only half the story. Customers reply to the shipping message with questions, and that is where it matters whether replies land in a shared team inbox or on one person's phone.
In Modeer 360, the AI agent replies instantly in the customer's dialect: it asks for the order number, answers from the information available to it, and hands sensitive cases to a staff member with a summary. Replies inside the 24-hour window are charged at the utility rate from October 1, 2026 (according to Meta partners, the first 1,000 a month per number are free).
Approximate cost: a utility message in Saudi Arabia is about $0.0107 and a marketing message about $0.0576, passed through in Modeer 360 at Meta's price with no markup.
Key takeaways
- Salla sends order, shipping and abandoned cart events via webhooks.
- Three ways to connect: a ready-made app, webhooks, or Make and Zapier.
- Abandoned cart is a marketing template; the other notifications are utility.
- Replies after the notification need an inbox and an agent to answer them.
Frequently asked questions
Is Modeer 360 directly integrated with Salla?
Ask the Modeer 360 team about a direct Salla integration. Either way, you can connect via webhooks or tools like Make.
Do I need a developer to connect Salla to WhatsApp?
Not necessarily. Make and Zapier both have a Salla app, and webhooks only need a receiving URL.
How much do order notifications cost?
A utility message in Saudi Arabia costs about $0.0107, and from October 1, 2026 it is charged even when sent within an open customer service window.
Should I send the abandoned cart message to every customer?
Only to those who opted in to marketing messages, and once or twice at most.
- #Salla WhatsApp order notifications
- #Salla abandoned carts
- #Salla webhooks
- #Salla with Zapier and Make