WhatsApp Business Message Templates: 16 Ready Examples to Copy and Get Approved
Ready WhatsApp Business message templates: marketing, utility, welcome and authentication. Copy any template in one click, plus rules for fast approval.
A WhatsApp message template is a message pre-approved by Meta that you use to start a conversation with a customer outside the 24-hour window. Each template has a category (marketing, utility, authentication), variables such as the customer's name and order number, and optional buttons. Keep it short, clear and honest, and pick the right category, so it gets approved quickly and gets results.
01Parts of a template
- Category: marketing for offers, utility for orders and appointments, and authentication for verification codes.
- Header: short text, an image, a video or a file; it is optional.
- Body: the main message, with variables such as [Name] and [Order number].
- Footer: an optional short line, such as "Tap the button to stop".
- Buttons: quick reply, link or call.
02Ready-made marketing templates
03Utility templates for orders and appointments
04Welcome and authentication templates
05Rules that get your template approved quickly
- Choose the right category: an offer template is not registered as utility.
- Do not start or end with a variable: put text before and after it.
- Give a realistic sample for each variable: when you submit the template for review.
- Avoid exaggeration: no unrealistic promises and not too many symbols.
- Add a way to opt out: in marketing messages.
We have written the variables here in square brackets for clarity. When you create the template, use the variable format your platform requires.
Key takeaways
- A template is an approved message for starting a conversation outside the 24-hour window.
- Choose the right category, as it determines approval and price.
- Keep it short and useful, with one clear button.
- Add an opt-out option to marketing messages.
Frequently asked questions
How long does template approval take?
Usually a short time, though it can take longer if it needs extra review. Clear templates in the right category are approved faster.
Can I use dialect in templates?
Yes, as long as the message is clear, polite and complies with WhatsApp's policies.
Why was my template rejected?
The most common reasons: the wrong category, promotional content in a utility template, variables without surrounding text, or content that violates the policies.
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