When to Send WhatsApp Campaigns in 2027: Marketing Calendar for the Gulf and Arab World (Interactive Tool)
Interactive 2027 marketing calendar for 9 Arab countries: Ramadan, Eid, national days and White Friday, with send dates and a ready template per season.
The key seasons of 2027: Ramadan (starting around 8 February), Eid al-Fitr (around 9 or 10 March), Eid al-Adha (around 16 or 17 May), back to school (late August), the national days, and White Friday (26 November). Get your templates approved by Meta two weeks before each season, and send in three stages: teaser, then offer, then reminder or greeting.
01The interactive calendar: choose your country and month
Choose the country, then the month, to see every season with a three-stage send plan and a ready template to copy. You can also copy the whole month's plan and send it to your team.
02The key seasons of 2027 at a glance
| Season | Date | Countries | Start sending |
|---|---|---|---|
| Ramadan | Around 8 February (approximate) | All | Two weeks before |
| Founding Day | 22 February | Saudi Arabia | One week before |
| Kuwait National Days | 25 and 26 February | Kuwait | One week before |
| Eid al-Fitr | Around 9 or 10 March (approximate) | All | Start of the last ten nights |
| Eid al-Adha | Around 16 or 17 May (approximate) | All | 3 weeks before |
| Back to school | Late August | All | 3 weeks before |
| Saudi National Day | 23 September | Saudi Arabia | 10 days before |
| White Friday | 26 November | All | 10 days before |
| Gulf national days | November and December | Oman, UAE, Bahrain, Qatar | One week before |
Hijri dates are approximate, based on astronomical forecasts, and are confirmed by the moon sighting. Sources: officially announced calendars and estimates published in September 2026.
032027 has some important overlaps
In 2027, Saudi Founding Day and Kuwait's National Days fall roughly within Ramadan. That means customers are fasting, and their buying activity concentrates after iftar and at night.
- Tone: A calm celebration that suits the spirit of the month, without going overboard.
- Timing: Send about an hour after iftar instead of at midday.
- Combine: One offer covering both occasions is better than two messages to the same customer in one week.
- Readiness: Messages spike at night, so switch on an AI agent to reply after business hours.
In Saudi Arabia, avoid using the flag or the official emblem in marketing materials for national occasions, and check the Ministry of Commerce's rules before the campaign.
04A seasonal campaign plan in 6 steps
- Two weeks before the season: Write your templates and submit them to Meta for approval, because reviews can be delayed during peak seasons.
- Segments: Split your list (past buyers, interested leads, lapsed customers) and don't send the same message to everyone.
- Consent: Only send to people who agreed to receive marketing messages, and put a Stop button in every marketing template.
- Messaging limit: Make sure your number's limit covers the campaign size, or spread it over several days.
- Budget: Calculate message costs by country before launch.
- Team: Prepare quick replies and an AI agent for repetitive questions, because replies surge after every batch.
05Ready seasonal templates to copy
06Mistakes that waste the season
- Submitting templates for approval on the first day of the season.
- One message to the whole list with no segmentation.
- Messaging the same customer repeatedly until they block or report you.
- Forgetting to reply: a successful campaign without a ready team turns into bad reviews.
- Relying on a fixed Hijri date without following the official announcement.
Key takeaways
- Ramadan 2027 starts around 8 February, Eid al-Fitr around 9 or 10 March, and Eid al-Adha around 16 or 17 May.
- Get templates approved at least two weeks before the season.
- Send in three stages: teaser, offer, then reminder or greeting.
- In 2027, Founding Day and Kuwait's national holidays overlap with Ramadan, so adjust your tone and timing.
Frequently asked questions
When does Ramadan 2027 start?
Astronomical estimates point to around 8 February 2027, and the final date is announced after the moon sighting.
When should I submit seasonal templates to Meta?
At least two weeks before the season, because reviews can be delayed and you may be asked to edit the template.
Do greeting messages count as marketing?
Usually yes, because they are not tied to an order or transaction. Send them only to people who opted in, with a Stop button.
Should I send the same offer to every country?
No. Each country has its own national days and different message prices. Use the country filter in the calendar.
- #Gulf marketing seasons 2027
- #Ramadan 2027 date
- #National Day campaigns
- #White Friday 2027