Definition
Dividing customers into groups by shared traits, such as city, last purchase or interest, to send each group a relevant message.
Example
A store sends its winter abaya offer only to customers who bought abayas in the last 6 months.
Read the full guideWin Back Past Customers on WhatsApp: A Message for Each Segment Instead of a Discount for Everyone
Related Marketing terms
اختبار A/BA/B TestingSending two versions of a message or ad to two similar groups to see which one performs better.السلة المتروكةAbandoned CartWhen a customer adds products to your online store's cart and leaves without completing the purchase. Well-timed reminder messages can recover these sales.نماذج إعلانات فيسبوكFacebook Lead AdsAds on Facebook and Instagram that collect a prospect's details through an in-app form without opening a website, so you can follow up with them.إسناد المبيعات AttributionMarketing AttributionLinking each sale or conversation to the channel or campaign that brought it in, so you know where to spend your budget.إعادة الاستهدافRetargetingTargeting people who engaged with you before but did not buy, such as website visitors or people who messaged you, with tailored ads or messages.روابط UTMUTM ParametersTags added to the end of a link that record the traffic source and campaign, such as Instagram or a Ramadan campaign, so you know which campaign brought in each customer.