Definition
Sending two versions of a message or ad to two similar groups to see which one performs better.
Example
One version offers 15% off, the other free delivery, and the winner goes to the rest of the list.
Read the full guideWhatsApp Marketing: The Complete Guide for Businesses in Saudi Arabia and the Gulf
Related Marketing terms
السلة المتروكةAbandoned CartWhen a customer adds products to your online store's cart and leaves without completing the purchase. Well-timed reminder messages can recover these sales.تقسيم العملاء إلى شرائحCustomer SegmentationDividing customers into groups by shared traits, such as city, last purchase or interest, to send each group a relevant message.نماذج إعلانات فيسبوكFacebook Lead AdsAds on Facebook and Instagram that collect a prospect's details through an in-app form without opening a website, so you can follow up with them.إسناد المبيعات AttributionMarketing AttributionLinking each sale or conversation to the channel or campaign that brought it in, so you know where to spend your budget.إعادة الاستهدافRetargetingTargeting people who engaged with you before but did not buy, such as website visitors or people who messaged you, with tailored ads or messages.روابط UTMUTM ParametersTags added to the end of a link that record the traffic source and campaign, such as Instagram or a Ramadan campaign, so you know which campaign brought in each customer.