WhatsApp Interactive Messages: A Complete Guide to Buttons, Lists and Order Forms
WhatsApp interactive messages explained: quick reply buttons, list messages, link and call buttons, and order and booking forms, with examples of each.
Interactive messages in the WhatsApp Business API let customers reply with a tap instead of typing: quick reply buttons (up to 3), list messages (up to 10 options), link and call buttons, and full forms that collect orders and bookings inside the chat. The result: faster replies, fewer mistakes and orders completed without leaving WhatsApp.
01Types of interactive messages
| Type | Maximum | Best use |
|---|---|---|
| Quick reply buttons | 3 buttons | Yes or no, order confirmation, a quick choice |
| List message | 10 options | Choosing a service, branch or time slot |
| Link or call button | Depends on the template | Payment, shipment tracking, direct calls |
| Interactive forms | Several screens | A full order, a booking, a registration |
02Quick reply buttons
The simplest type, and the most powerful. Instead of asking "Would you like to confirm the order?" and waiting for the customer to type, you give them two clear buttons.
03List messages
When there are more than three options, a list works better than buttons: services, branches, appointment times or product categories. The customer opens the list and picks with one tap.
- Clinic: cleaning, whitening, orthodontics, consultation.
- Restaurant: the branch nearest to you.
- Salon: today's available appointments.
04Order and booking forms inside WhatsApp
Interactive forms take the customer through short steps inside WhatsApp: choose the product, then the size, then the address, then confirm. No external links and no loading pages. In Modeer 360 you use interactive forms for orders and bookings, and the data goes straight into the customer profile.
Keep the form short: three to five steps at most, and only ask for what you need to complete the order.
05When to use each type
- A question with two or three answers: quick reply buttons.
- More than three options: a list message.
- A step outside WhatsApp, such as payment: a link button.
- Collecting several pieces of information: an interactive form.
Key takeaways
- Interactive messages turn typing into a tap.
- Up to 3 quick reply buttons, and up to 10 options in a list.
- Interactive forms collect an order or booking inside WhatsApp.
- Choose the type based on the number of options and the nature of the step.
Frequently asked questions
Are interactive messages available in the WhatsApp Business app?
Only to a limited extent. Buttons, lists and forms in their full form require the WhatsApp Business API.
Can I use buttons in campaigns?
Yes. Message templates support quick reply buttons as well as link and call buttons.
Does an AI agent respond to button taps?
Yes. In Modeer 360 the agent treats a button tap as a reply from the customer and continues the conversation.
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