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How an Abaya Store Sells on WhatsApp: Sizes, Tailoring and Confirmed Cash-on-Delivery Orders

WhatsApp for abaya stores: from Instagram ad to order, an AI agent that asks height and size, cash-on-delivery confirmation, and 8 ready templates.

Modeer 360 teamPublished 14 September 2026 · 4 min read Updated 1 October 2026
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Quick answer

An abaya store sells on WhatsApp in three steps: an AI agent greets the customer from the ad, asks her height, size and color and shows the pieces; then it confirms the order and address before shipping, especially for cash on delivery; then it follows up on tailoring and shipping and asks for a review. What costs a store most is the wrong size and orders refused at the door.

01The customer's journey on WhatsApp

Stage · The message · Automation or agent
StageThe messageAutomation or agent
From the adThe customer taps the ad and asks about the designAI agent replies with photos, price and colors
SizeHeight, size and sleeve lengthThe agent converts height to abaya size using your chart
TailoringExtra measurements and turnaround timeThe agent collects measurements, and the tailor reviews them
OrderOrder summary, total and addressWritten confirmation with buttons
Cash-on-delivery confirmationConfirmation before shippingAutomated utility template
Preparation and shippingReady date, then the shipment numberUtility template
After deliveryReview and fabric care instructionsSurvey + tip
SeasonsRamadan and Eid collectionsCampaign only to those who opted in
Read alsoInstagram Auto Reply: Welcome Messages and Ready-Made Replies That Sell

02An AI agent that knows height and size

A customer writes from a TikTok ad: "I want the black crepe abaya from the ad. I'm 160 cm tall and medium build. What size should I get?"

Example WhatsApp reply

Hello and welcome! According to our size chart, at 160 cm an abaya length of 54 suits you, and a medium will be comfortable. The black crepe is available for SAR [Price], and you can add a matching tarha (headscarf) for SAR [Price]. Would you like us to tailor the sleeve length, or send it ready-made? Delivery to Riyadh takes 2 to 3 days.

Send it ready-made
I want tailoring
Add the tarha

The agent relies on the size chart you set (for example: a height of 155 to 160 suits a 54). If your chart is different, it follows your chart, not the example. Special requests such as changing the cut are passed to the tailor with a summary.

Tip

Always ask about height before confirming the order. The wrong size is the most common reason for abaya exchanges, and an exchange eats up the profit on the piece.

03Ready templates for abaya stores

WelcomeWelcome

Welcome to [Store name]! So we can pick the right size for you, roughly how tall are you? And which design caught your eye?

See what's new
Size chart
I want tailoring
Order summaryQuick reply

Your order summary: [Design], color [Color], length [Length], size [Size]. Total SAR [Amount] including delivery to [City]. Shall we confirm?

Confirm the order
Make a change
Cash-on-delivery confirmationUtility

[Name], your order no. [Order number] for SAR [Amount] is ready to ship, cash on delivery, to [Address]. Please confirm before we ship.

I confirm the order
Change address
Cancel
Tailoring startedUtility

We've started tailoring your abaya, order no. [Order number], with these measurements: [Measurements]. Expected ready date: [Date], and we'll send you a photo before shipping.

Measurements are correct
Make a change
ShippedUtility

Your abaya is on its way, [Name]! Shipment number [Shipment number] with [Shipping company], expected to arrive [Date].

Track shipment
Fabric careUtility

We hope you love your abaya, [Name]. To care for [Fabric type]: [Washing and ironing instructions]. How was your experience?

Excellent
Good
I have feedback
Seasonal collectionMarketing

Our [Season] collection has arrived, [Name]: [Number] new designs in [Material], in limited quantities. Shall we send you the photos?

Send the photos
Stop messages
Abandoned cartMarketing

[Name], the [Design] abaya you chose is still in your cart, and size [Size] is available now.

Complete the order
Stop messages
Read alsoSeasonal WhatsApp Messages: Ramadan, Eid, National Day and White Friday (Ready Templates)

04The payoff: orders refused at the door

With cash on delivery, every refused order means two shipments (out and back) with no sale, and a tailored piece that may not sell to anyone else. Confirming the order before shipping with a single message costs about $0.0107 in Saudi Arabia. Calculate what you save:

Cash-on-delivery confirmation savings calculatorHow much do you save if customers confirm their order on WhatsApp before shipping?
1,500
18%
$6
35%
Monthly cost of refused shipments$1,620270 shipments returned each month
Net monthly saving$551
Fewer refused shipments95
Net of the confirmation message cost ($16.05 a month at the Saudi utility-template rate of USD 0.0107 per message). Figures are estimates.
Read alsoConfirming Cash-on-Delivery Orders on WhatsApp: Fewer Refused Shipments, Higher Profits

05Warnings specific to abayas

  • Tailoring and exchanges: Write your exchange policy for tailored pieces clearly before confirming the order, and ask the customer to accept it with a button.
  • Colors: Mention that colors may vary slightly by screen, and send a photo in natural light on request.
  • Privacy: Don't post customers' photos or chats in your status updates or ads without explicit permission.
  • Made-to-order tailoring: Consider a deposit or prepayment for tailored pieces instead of cash on delivery. For integration with your payment gateway or your Salla or Zid store, ask the Modeer 360 team.
Watch out

New-collection and abandoned-cart messages are marketing: send them only to those who opted in, with a Stop button. Overdoing them before the seasons increases blocks and hurts your number's quality.

Key takeaways

  • Ask about height before confirming any order, and load your size chart into the agent.
  • Confirming cash-on-delivery orders before shipping reduces refused orders.
  • Tailored pieces need a clear exchange policy and a deposit.
  • Seasonal campaigns only to those who opted in, with a Stop button.

Frequently asked questions

How does the agent know the abaya size?

It relies on the size chart you set, converting height to the right abaya length, and asks for details when tailoring is needed.

Should I accept cash on delivery for tailored pieces?

It's your decision, but a deposit or prepayment protects tailored pieces from being refused at the door.

Does Modeer 360 connect to my Salla or Zid store?

Ask the Modeer 360 team about integrating with your store, or use the general approach of sending orders via a webhook.

How much does an order confirmation message cost?

A utility template costs about $0.0107 in Saudi Arabia, and your replies within 24 hours of the customer's last message are charged at the same utility rate from October 1, 2026 (according to Meta partners, the first 1,000 a month per number are free).

  • #Selling abayas on WhatsApp
  • #Abaya sizes
  • #Custom-tailored abayas online
  • #Cash-on-delivery order confirmation
Modeer 360 teamWe write practical guides for Arab businesses that sell to and serve customers over WhatsApp and calls. This article was last updated on 1 October 2026.

Ready to put this into practice?

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