Seasonal WhatsApp Messages: Ramadan, Eid, National Day and White Friday (Ready Templates)
Ramadan and Eid messages for customers, plus a seasonal marketing calendar for Saudi Arabia, Jordan and the Gulf with WhatsApp templates and timing tips.
Seasons are the strongest WhatsApp sales opportunities in the region: Ramadan, the two Eids, National Day and White Friday. Plan your campaigns two weeks before the season, get your templates approved in advance, send at the right time (such as after iftar in Ramadan), and make every message start a conversation that the AI agent can continue.
01Seasonal marketing calendar
| Season | Approximate timing | Campaign idea |
|---|---|---|
| White Friday | Late November | Limited-time discounts with a countdown |
| UAE National Day | December 2 | Offers for customers in the UAE |
| Saudi Founding Day | February 22 | Heritage-themed offers |
| Ramadan | Starts around February 2027 | Suhoor and iftar offers, and late-night delivery |
| Eid al-Fitr | End of Ramadan | Eid gifts and the last delivery date |
| Eid al-Adha | About 70 days after Eid al-Fitr | Family and hospitality offers |
| Jordan Independence Day | May 25 | Offers for customers in Jordan |
| Saudi National Day | September 23 | 23% discounts and national offers |
Ramadan and Eid dates follow the Hijri calendar and the moon sighting, so confirm them well before you plan.
02Ramadan messages
03Eid messages
04National Day and White Friday
05Send timing and campaign volume
- Ramadan: one to two hours after iftar, and before suhoor for late-night offers.
- Eid: send greetings on the morning of Eid, and offers a few days before.
- Avoid prayer times and iftar time.
- Get your templates approved at least a week before the season.
- Prepare an AI agent and routing rules: seasons mean a wave of replies all at once.
Key takeaways
- Plan seasonal campaigns two weeks ahead, and get templates approved in advance.
- Timing in Ramadan is different: after iftar and before suhoor.
- Every seasonal message should start a conversation, not end it.
- Prepare an AI agent for the wave of replies.
Frequently asked questions
Should I send a greeting without an offer?
Yes. A sincere greeting builds the relationship, but it is still a paid marketing message. Keep it short and add a small bit of value, such as a gift or a code.
How many messages should I send during Ramadan?
A few well-planned campaigns work best: a greeting at the start, an offer mid-month, and a reminder before Eid, instead of a daily message.
Do I need separate templates for each season?
Yes. Get templates approved for each season in advance so you are not waiting for approval at peak demand.
- #Ramadan greetings for customers
- #Eid messages for customers
- #Ramadan WhatsApp offers
- #Saudi National Day messages