WhatsApp Catalog: Show Your Products and Sell Inside the Conversation
How to create a WhatsApp catalog and show products in interactive messages: app vs API catalogs, and going from cart to invoice and payment in the chat.
A WhatsApp catalog shows your products, with photos and prices, inside the chat. With the WhatsApp Business API, you connect a catalog from Meta Commerce Manager and send a single-product message or a multi-product message with up to 30 products; the customer adds items to the cart and sends it to you. Modeer 360 then creates the order and invoice in the customer profile, and you send them the payment method.
01Why is a catalog stronger than product photos?
- Customers see the product, price and description without having to ask you.
- They add several products to the cart and send it with one tap.
- You update prices once and they update in every chat.
- You learn which products attract the most interest.
02App catalog or API catalog?
| Criterion | WhatsApp Business app | WhatsApp Business API |
|---|---|---|
| Adding products | Manually in the app | From Commerce Manager or a store integration |
| Sending to many customers | Manual | Templates and product messages |
| Products per message | One product or a link | Up to 30 products in 10 sections |
| Team | One device | A whole team with a shared inbox |
| Order and invoice | Manual | Automatic in the CRM |
03Setup steps via the API
- Create a catalog in Meta Commerce Manager and add your products.
- Connect the catalog to your WhatsApp Business account.
- Organize products into sections: best sellers, new arrivals, offers.
- Turn on product messages in AI agent replies and campaign templates.
- Define what happens when a cart arrives: order, invoice and confirmation.
04What selling inside the chat looks like
When the customer sends the cart, the order is created in their profile and they're sent the invoice and payment method. In-WhatsApp payments aren't available in every country, so in the Gulf it's common to send a payment link or offer cash on delivery.
05Tips for a catalog that sells
- Photos with a clean background and a consistent size.
- A short name that makes the product clear, with details in the description.
- Keep availability updated in real time to avoid disappointing customers.
- Use a multi-product message for seasonal offers.
Key takeaways
- A catalog shows the price and photo without repeat questions.
- An API message shows up to 30 products in 10 sections.
- The cart becomes an order and invoice in the customer profile.
- In the Gulf, payment links and cash on delivery are common.
Frequently asked questions
Can I connect my store catalog from Salla or Shopify?
Products can be synced with Commerce Manager through the integrations available for your platform. Ask the Modeer 360 team about the best approach for your store.
How many products can the catalog hold?
The catalog accepts a large number of products, and a single message shows up to 30 products.
Is the catalog free?
Creating it is free. Template messages you send to customers are charged according to Meta's pricing.
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- #add products on WhatsApp
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- #WhatsApp store