Definition
A message with fixed text that Meta reviews and approves in advance. It is the only way to start a conversation with a customer or message them after the 24-hour window closes, and it accepts variables such as name and order number.
Example
The template "Your order [Order number] is on its way" is sent automatically whenever an order ships.
Read the full guideWhatsApp Business Message Templates: 16 Ready Examples to Copy and Get Approved
Related WhatsApp & Meta terms
نافذة خدمة العملاء 24 ساعة24-Hour Customer Service WindowA 24-hour period that starts from the customer's last message, during which the business can reply with any message type, no template needed. After it closes, you can only message the customer with an approved template.مزوّد حلول الأعمال BSPBusiness Solution Provider (BSP)A Meta-approved company that provides the WhatsApp Business API to businesses, helps with registration and offers a platform for management, billing and support.إعلانات النقر إلى واتساب CTWAClick-to-WhatsApp Ads (CTWA)Facebook and Instagram ads with a button that opens a WhatsApp chat with your business instead of a website, so the customer starts the conversation.نقطة الدخول المجانية 72 ساعةFree Entry Point Conversations (72 Hours)When a customer messages you from a click-to-WhatsApp ad or a Facebook Page button and you reply within 24 hours, a 72-hour window opens in which all your messages are free.حافظة أعمال ميتا (مدير الأعمال)Meta Business Portfolio (Business Manager)The central Meta account that holds your Facebook and Instagram pages, ad accounts, WhatsApp Business API accounts and permissions. It was previously called Business Manager.توثيق النشاط التجاري في ميتاMeta Business VerificationA process where you upload official documents, such as your commercial registration, to prove to Meta that your business is real. It builds trust, raises messaging limits and is required for some features.