Definition
A 24-hour period that starts from the customer's last message, during which the business can reply with any message type, no template needed. After it closes, you can only message the customer with an approved template.
Example
A customer messages you at 10 AM, so you can reply with any message until 10 AM the next day.
Read the full guideWhatsApp Business API Pricing in 2026: What You Pay per Message in Saudi Arabia and the UAE
Related WhatsApp & Meta terms
مزوّد حلول الأعمال BSPBusiness Solution Provider (BSP)A Meta-approved company that provides the WhatsApp Business API to businesses, helps with registration and offers a platform for management, billing and support.إعلانات النقر إلى واتساب CTWAClick-to-WhatsApp Ads (CTWA)Facebook and Instagram ads with a button that opens a WhatsApp chat with your business instead of a website, so the customer starts the conversation.نقطة الدخول المجانية 72 ساعةFree Entry Point Conversations (72 Hours)When a customer messages you from a click-to-WhatsApp ad or a Facebook Page button and you reply within 24 hours, a 72-hour window opens in which all your messages are free.حافظة أعمال ميتا (مدير الأعمال)Meta Business Portfolio (Business Manager)The central Meta account that holds your Facebook and Instagram pages, ad accounts, WhatsApp Business API accounts and permissions. It was previously called Business Manager.توثيق النشاط التجاري في ميتاMeta Business VerificationA process where you upload official documents, such as your commercial registration, to prove to Meta that your business is real. It builds trust, raises messaging limits and is required for some features.مزوّد تقني معتمد من ميتا Tech ProviderMeta Tech ProviderA software company approved by Meta to connect its customers to the WhatsApp Business API directly from its platform through Embedded Signup, with accounts managed under the customer's own portfolio.