WhatsApp Business Profile: Write an About and Description That Build Trust (with a Preview Tool)
How to write your WhatsApp Business profile: name, about, description, category and hours. Character limits, examples and a live profile preview tool.
Your WhatsApp Business profile is the first thing a customer sees when they tap your name: the photo, name, about (up to 139 characters), description (up to 512 characters), category, address, business hours and up to two websites. Write an about line that says what you sell and to whom, and a description that answers the two biggest questions people have before buying.
01Write your profile and see it as the customer does
02Profile fields and their limits
| Field | Limit | Tip |
|---|---|---|
| About | 139 characters | What you sell and to whom, in one line |
| Description | 512 characters | Delivery, warranty and how to order |
| Address | 256 characters | Main branch, or "Online store" |
| 128 characters | An inbox someone actually answers | |
| Websites | Two websites | Your store and your contact page |
| Category | Fixed list | The closest match to your core business |
03Example about lines by business type
04Display name and profile photo
- Display name: Matches your brand name, with no promotional words or symbols.
- Photo: Your logo on a clean background, legible inside a small circle.
- Consistency: The same name and logo on Instagram and your website.
Changing the display name on the WhatsApp Business API requires review by Meta, and a name that doesn't match your brand may be rejected.
05What's new in 2026?
Meta is rolling out usernames on WhatsApp, so customers can message you by username instead of your number. Reserve a username close to your brand when the feature becomes available on your account, and keep it consistent with your other accounts.
Key takeaways
- About: up to 139 characters on what you sell and to whom.
- Description: up to 512 characters that answer the key buying questions.
- A display name that matches your brand and a clear logo photo.
- Get ready for WhatsApp usernames.
Frequently asked questions
Can I put a link in the about field?
Links in the about field are not clickable. Put them in the websites field instead.
Do I edit the profile in the app or on the platform?
On the WhatsApp Business API you edit it from the platform or WhatsApp Manager, not from the mobile app.
Does the profile affect the risk of being blocked?
Not directly, but a clear profile reduces customer reports because people know who is messaging them.
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