Definition
A comparison of the profit an activity generates against its cost. It is calculated by subtracting the cost from the return, then dividing by the cost.
Example
A campaign cost SAR 2,000 and brought in SAR 8,000 in profit, so the ROI is 300%.
Read the full guideHow to Measure Your WhatsApp ROI: From Conversation to Invoice
Related Sales & CRM terms
معدل التحويلConversion RateThe percentage of people who completed a desired step out of all who started it, such as the share of conversations that turned into orders.نظام إدارة علاقات العملاءCRM (Customer Relationship Management)A system that keeps each customer's details, conversations, deals and follow-up dates in one place, so the team knows where every customer stands.البيع المتقاطع Cross-sellCross-sellingSuggesting a complementary product to what the customer bought or wants to buy.تكلفة اكتساب العميل CACCustomer Acquisition Cost (CAC)The total you spend on marketing and sales to win one new customer, calculated by dividing the cost by the number of new customers.القيمة الدائمة للعميل LTVCustomer Lifetime Value (LTV)The total amount a customer is expected to pay you over their whole relationship with your business. It tells you how much it is worth spending to win or win back that customer.مرحلة الصفقةDeal StageA defined step in the sales pipeline, such as New, Qualified, Quote Sent, Negotiation, Won or Lost.