Definition
The total amount a customer is expected to pay you over their whole relationship with your business. It tells you how much it is worth spending to win or win back that customer.
Example
A laundry customer pays SAR 150 a month for two years, so their value is roughly SAR 3,600.
Read the full guideWin Back Past Customers on WhatsApp: A Message for Each Segment Instead of a Discount for Everyone
Related Sales & CRM terms
معدل التحويلConversion RateThe percentage of people who completed a desired step out of all who started it, such as the share of conversations that turned into orders.نظام إدارة علاقات العملاءCRM (Customer Relationship Management)A system that keeps each customer's details, conversations, deals and follow-up dates in one place, so the team knows where every customer stands.البيع المتقاطع Cross-sellCross-sellingSuggesting a complementary product to what the customer bought or wants to buy.تكلفة اكتساب العميل CACCustomer Acquisition Cost (CAC)The total you spend on marketing and sales to win one new customer, calculated by dividing the cost by the number of new customers.مرحلة الصفقةDeal StageA defined step in the sales pipeline, such as New, Qualified, Quote Sent, Negotiation, Won or Lost.العميل المحتمل LeadLeadA person who has shown interest in your product or service, for example by messaging you or filling in a form, but has not bought yet.