The WhatsApp Business platform that sells, supports and follows up for you

It is the software layer that turns WhatsApp from a personal chat app into a business channel. It connects your company to the official WhatsApp Business API and adds the things a business needs: a shared inbox for your team, automation and AI replies, broadcast campaigns, ticketing, and a link between every conversation and the customer record in your CRM.

The free WhatsApp Business app runs on a single phone and is built for one person handling a modest number of chats. The WhatsApp Business API is the official route for companies: your whole team answers one number simultaneously, you can send approved template broadcasts legitimately, automate replies, and integrate WhatsApp with the rest of your systems. The app has no API, no team access and no automation beyond simple away messages.

Through a mix of rules and AI. Rules cover instant auto-replies to common questions, keyword triggers, working-hours messages, follow-up sequences and abandoned-cart reminders. The AI agent handles everything open-ended — understanding a question it has not seen before, answering from what it knows about your business, and escalating when a human is needed.

Yes, and this is one of the main reasons to move to the API. Conversations arrive in a shared team inbox and are distributed automatically to whoever is available. Agents can be assigned chats, leave internal notes, tag customers and escalate — all on one official business number, without anyone sharing a phone or a password.

A WhatsApp chatbot is an automated conversation flow that replies without a human. A basic chatbot follows a script — press 1 for sales, 2 for support. Modeer 360 supports both that structured approach and a far more capable AI agent that understands natural language in Arabic and English, so customers do not have to guess the right keyword.

It reads the customer's message, works out what they actually want, and answers using what it knows about your business — your services, prices and policies. Along the way it asks qualifying questions, captures details into the CRM, and can book appointments or trigger a flow. When the conversation needs a person, it hands over with a summary of everything discussed.

Yes. The AI agent asks the questions your sales team would ask — budget, timing, requirement, location — and scores intent from the answers. Genuine opportunities are flagged and routed to the right agent, while browsers and time-wasters are handled automatically, so your team spends its time where it counts.

Yes. You build an audience from your own customer data, personalise a Meta-approved template, and send. Replies come back into the shared inbox as real conversations rather than disappearing, and you can see delivery, engagement and what each campaign actually produced.

They serve a similar purpose but work very differently. Bulk-sending from a personal or Business-app account to people who never opted in is the fastest way to get a number blocked. Broadcasts on the official API use templates approved by Meta and go to an opt-in audience, which is what keeps your number in good standing while still reaching thousands of people.

Yes, and it is one of the most common uses. Incoming requests become tickets with an owner, a status and escalation rules, drawing on an internal knowledge base. Because it runs in the same platform as your calls and other channels, a support conversation carries the customer's full history with it.

WhatsApp is connected to the CRM out of the box, so contacts, deals, invoices and call history all sit against the same customer. Facebook Messenger, Instagram and website live chat feed the same shared inbox, and your cloud call centre lives on the same platform — so the channel is integrated with your business rather than bolted onto the side of it.

Yes. Plans start small and the same tools — shared inbox, AI agent, automation, broadcasts — are available whether you are three people or three hundred. Small teams tend to feel the benefit fastest, because automation replaces work nobody had time to do in the first place.

The technical connection is straightforward; the variable is Meta's own verification of your business, which is outside anyone's control. Our team guides you through connecting or migrating your number, getting verified, and configuring your inbox, AI agent and automations before you go live.

Yes, and it is deliberately easy. The AI hands over automatically when a conversation goes beyond what it should answer, and any agent can take over at any point. The handover includes a summary of the conversation so far, so the customer never has to repeat themselves.

Yes. You can see delivery, engagement and replies for each campaign, alongside the conversations it generated. Broader dashboards cover response times, agent workload and conversation volume, so you can judge the channel on evidence rather than impressions.

By removing the gaps where opportunities are lost: instant replies so nobody waits, qualification so your team works the right leads, automated follow-ups so quiet enquiries are revived, broadcasts that reopen conversations with past customers, and a full history on every contact so each conversation continues where the last one stopped.